After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform.
Now, digital marketers can automate their ToFu campaign efforts with Captora’s ability to identify and prioritize demand, launch/optimize campaigns, and view real-time performance insights at scale across channels.
A brief overview of release highlights:
- Continuous Demand Intelligence
- Enterprise-grade Functionality and Integration
- Cross-channel Digital Campaign Editor
- New Service Offerings
For a full list of the new product features, read the press release.
Here’s what content management platform, Acquia, had to say about the new release:
“Captora’s Top of Funnel Platform has been strategic for Acquia. Captora’s Paid Search application has changed the way we think about our search campaigns. Using Captora has improved landing page content alignment with search terms at scale, Acquia has increased paid search conversion rates by almost 3x over two quarters. Leveraging Captora, Acquia marketing is delivering for our business by increasing demand and delivering strong campaign ROI” – Loren Jarrett, CMO, Acquia