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Free Ebook: 4 Trends In Paid Strategy For B2B Marketers

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ToFu Posts

14 Hacks for Improving Your B2B Paid Social Campaigns

Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform... read more

Learning to Love TOFU

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on... read more

Productivity Posts

Metrics Posts

All About Optimization

Marketing has never been more challenging – buyers are increasingly using digital channels to make their purchasing decisions.  Marketers now need an efficient, scalable and productive way to manage all of their campaigns, target buyers across all of these... read more

The Battle of the Ads- Super Bowl XLIX

With millions watching the Super Bowl this year, brands were competing to grab the audience’s attention. While to the viewer the ad is time to mingle amongst friends and family. Brands want to be able to build brand awareness, but they need to be able to track their... read more

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