Learning to Love TOFU

Learning to Love TOFU

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on...
Drive Organic Search Strategy with an Open Mind

Drive Organic Search Strategy with an Open Mind

When developing your digital marketing campaigns to grow a successful organic search strategy, your goal is to improve conversion rates and expand your reach in a cost-effective manner. Organic search strategies are the long-term campaigns you need to get an edge...