Checklist: How to Measure Content Marketing ROI

Checklist: How to Measure Content Marketing ROI

In today’s multi-channel, digital marketing world, content marketing is both king and queen. While marketers know content marketing is important and are putting more budget behind creating quality content, it’s success has been increasingly hard to measure. So where...
Why Speed Matters in Marketing Reporting

Why Speed Matters in Marketing Reporting

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The behind-the-scenes data is often a dense tome — most often ignored and the source of many a headache. The summary rollup is quiet a different...
All About Optimization

All About Optimization

Marketing has never been more challenging – buyers are increasingly using digital channels to make their purchasing decisions.  Marketers now need an efficient, scalable and productive way to manage all of their campaigns, target buyers across all of these...
The Battle of the Ads- Super Bowl XLIX

The Battle of the Ads- Super Bowl XLIX

With millions watching the Super Bowl this year, brands were competing to grab the audience’s attention. While to the viewer the ad is time to mingle amongst friends and family. Brands want to be able to build brand awareness, but they need to be able to track their...