Spring 2016 Product Release Highlights

Spring 2016 Product Release Highlights

Captora’s latest release of our Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns...
The 3-Step ToFu Recipe for Growth Marketers

The 3-Step ToFu Recipe for Growth Marketers

First came CRM. CRM made sales and marketing more efficient in the bottom of the funnel. Then came marketing automation, which turned middle funnel marketing from a manual and disorganized process to a more streamlined and moderately automated one. But the top of the...
The Convergence of MarTech and AdTech Platforms

The Convergence of MarTech and AdTech Platforms

Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet. Over the past few years, the marketing technology ecosystem has been going...