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Learning to Love TOFU

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on... read more

ToFu Posts

Marketo Summit 2017: A Product Manager’s Recap

See what our Product Manager, Aditya, had to say about attending Marketo Summit 2017 Marketo Summit 2017 was my first time attending a conference while representing Captora, and it certainly lived up to the hype! I got to spend four days in sunny San Francisco with... read more

Productivity Posts

Metrics Posts

Why Speed Matters in Marketing Reporting

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The behind-the-scenes data is often a dense tome — most often ignored and the source of many a headache. The summary rollup is quiet a different... read more

Technology Posts

CMO Posts

How To Choose an International Expansion Strategy

Have you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely... read more

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