Sally Lee
content audit

We are excited to introduce today’s guest blogger Sally Lee. Sally is VP of Content and Social Strategy for KCM PR, a PR and marketing firm with offices in Baltimore, Denver, and Berkeley. Sally has lead efforts at global consumer packaged goods companies such as Nestle and Clorox, as well as major tech players such... Read More  

et 5

The Internet of Customers, #Selfies, and Other Musings: Day 1 Recap at ExactTarget Connections

Dayna Rothman Day 1 at ExactTarget Connections has come to a close. And what an incredible day it has been! This year the conference boasts 8,000 in-person attendees, 100,000 online Livestream viewers, and 53 exhibitors. Pretty incredible numbers making this event one of the premiere events for marketers today. It is clear that certainly has its...

Read More


Our Top 10 Things to Do at ExactTarget Connections

Aya Fawzy The ExactTarget Connections Conference is right around the corner! With inspirational keynote speakers like Marc Benioff, Scott McCorkle, John Green, and Mindy Kaling we are excited to be Gold sponsors at the event! There is so much going on at Connections that we’ve pulled together our own list of must do events to help you prioritize!...

Read More

SuperNova Logo Trimmed tm

[Interview] 6 Tips For Evaluating New Demand Generation Programs

Aya Fawzy Demand generation is critical for your company’s success. But most companies struggle with continually identifying and maximizing on new, cost-effective demand generation programs. We spoke with ServiceMax’s very own Janelle Donovan, Senior Director of Marketing–Demand Generation, to get insight into the 6 key things to consider when looking for new demand generation programs. ServiceMax has...

Read More

job meme

From The Bottom of the Funnel to the Top of the Funnel: Why I Joined Captora

David Lehman I’m very excited to be writing my first ever blog. But I’m more excited to be joining Captora today as SVP of Sales. After 5 years running very successful sales teams and opening offices for, I certainly wasn’t running away from anything. Making a career move had to be worth it. So why am...

Read More


Content Marketing World Wrap-up Post: #Clevelandrocks

Dayna Rothman Sadly, Content Marketing World has come to a close, but it was a fantastic two days with a ton of insights into the future of content marketing and beyond. This year, the conference boasted 2,500 attendees from all over the world, an expo hall bigger than ever, orange food for days, and of course—Kevin Spacey’s...

Read More


Finding the Content Marketing Unicorn: The Marketing Talent Gap

Dayna Rothman My first day at Content Marketing World in Cleveland has come to a close! It has been a great day with tons of enlightening sessions and conversions with some of content marketing’s best and brightest talent. One of the themes that seems prevalent throughout the conference is the topic of the “marketing talent gap”—specifically in...

Read More

content that fuels growth

6 Critical Content Promotion Strategies for Lead Generation

Dayna Rothman Once you have created your content you need to create a content promotion plan. In my opinion, your content is only as good as your promotion, so make sure you have an integrated plan that includes multiple promotion tactics. In order for your content to be effective for lead generation you need a wide reach....

Read More

score views

How to Score Views for Your Infographics

Rita Kreig We are pleased to introduce Rita Kreig, Inbound Marketer at Magoosh as today’s guest blogger. Rita loves all things education, marketing, and community development – be it creating and sharing new content or analyzing metrics. You can follow her on Twitter and Google+.  Pull up your Facebook or Twitter. Now scroll through your feed for about...

Read More

football season

Ready, Set, Content: 5 Similarities between Football and Content Marketing

Aya Fawzy Ready, set, hike! It’s that time of year where tailgating begins, fantasy football starts, and football swag come out of the closet. Everyone is reppin’ their team colors, loyal fans are raving, and Sundays are becoming known as “Sunday Night Football”. An American tradition that has been going on for many years. As a marketer...

Read More