Dayna Rothman

A great exercise that helps frame your content creation is crafting your buyer personas–fictional representations of your buyers, and their journey–the steps your buyers take when making a purchase. By completing these two tasks you can begin to map your content to your sales funnel, so that you have content at every stage of the buyer... Read More  


It’s a Wrap! Dreamforce 2014

Aya Fawzy After a year of anticipation Dreamforce sadly came to an end last week. It was a great 4 days of fun packed sessions, inspiring keynotes, great swag, and lively expo halls. This year, the weather cooperated in our favor! The seating areas, beanbag chairs, ping-pong tables, and more around the expo hall and Dreamforce campus...

Read More

Typewriter What is Your Story

Once Upon a Content–Storytelling In Business

Aya Fawzy Marketers are all about engaging their audience and creating messaging that sticks. But the challenge is that there is an abundance of noise out there, and marketers are having trouble reaching and engaging their audience. Brands need to find a way to capture their audience’s attention and get past the noise. But how might you...

Read More

lots of people writing

5 Steps to Creating a Culture of Content Contribution in Your Organization

Dayna Rothman Content marketing should be an organization-wide initiative. Think about it. Not all of the thought leaders in your organization sit in marketing. Think about what type of expertise can be contributed from your product teams, executive teams, sales, and customer service teams. Content marketers are responsible for building relationships, conveying the story of the business,...

Read More

b2b content

6 Compelling Insights Learned from the 2015 B2B Content Marketing Benchmark, Budgets, and Trend Report

Dayna Rothman It’s that time of the year. The time when content marketers from all over flock to Slideshare to view the best content marketing study of the year—The 5th Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report, put out by Content Marketing Institute and MarketingProfs. This year they surveyed 5,000 marketers in 25 industries and...

Read More


20 Tweetable Content Marketing Stats Every Marketer Should Know

Aya Fawzy Content marketing has become a buzzword in modern marketing. Yet, many companies are struggling with creating a successful content strategy. If you are still debating whether content marketing is here to stay or if you should incorporate content marketing into your strategy, these handy stats should help show you the importance, challenges, and must-knows about...

Read More


Content Generation for the Reluctant Writer in 5 Steps

Soumya Ravikrishnan “You should write a blog”. I rolled my eyes. He acted like I had no eyes and continued, “It is company policy. All employees should contribute to our blog. After all we are in the business of content marketing”. I sighed. He looked firm. My sigh got deeper. There was no escaping this time. I...

Read More

content audit

The Content Audit: You May Already Have All You Need to Start Leveraging Content Marketing

Sally Lee We are excited to introduce today’s guest blogger Sally Lee. Sally is VP of Content and Social Strategy for KCM PR, a PR and marketing firm with offices in Baltimore, Denver, and Berkeley. Sally has lead efforts at global consumer packaged goods companies such as Nestle and Clorox, as well as major tech players such...

Read More

et 5

The Internet of Customers, #Selfies, and Other Musings: Day 1 Recap at ExactTarget Connections

Dayna Rothman Day 1 at ExactTarget Connections has come to a close. And what an incredible day it has been! This year the conference boasts 8,000 in-person attendees, 100,000 online Livestream viewers, and 53 exhibitors. Pretty incredible numbers making this event one of the premiere events for marketers today. It is clear that certainly has its...

Read More


Our Top 10 Things to Do at ExactTarget Connections

Aya Fawzy The ExactTarget Connections Conference is right around the corner! With inspirational keynote speakers like Marc Benioff, Scott McCorkle, John Green, and Mindy Kaling we are excited to be Gold sponsors at the event! There is so much going on at Connections that we’ve pulled together our own list of must do events to help you prioritize!...

Read More