Hey Marketing, It’s your SDR Team calling!

Hey Marketing, It’s your SDR Team calling!

We appreciate the leads, but….. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. The marketing team generates the leads, super important right? Then the Sales Development Reps follow up on these nuggets... read more
All About Optimization

All About Optimization

Marketing has never been more challenging – buyers are increasingly using digital channels to make their purchasing decisions.  Marketers now need an efficient, scalable and productive way to manage all of their campaigns, target buyers across all of these... read more
Why Organic Search Is Strategic

Why Organic Search Is Strategic

Long Tail Keyword Campaigns Are Critical As marketers we are well aware that the buying cycle has changed and that buyers are doing their own research online before they make a purchase decision. So, we are working hard to make sure we have enough content out there to... read more
Our Top 7 Customer Success Metrics

Our Top 7 Customer Success Metrics

Are you struggling with whether or not to invest in another digital marketing technology? Not sure of the impact on your bottom line? We’ve compiled some of our favorite metrics that each show there is a path to leveraging valuable new technology to reap benefits... read more
SaaS Company Transformation

SaaS Company Transformation

SaaS adoption has been a transformational experience for a lot of companies and is reasonably well understood and documented. But the biggest transformation of all is what the SaaS company itself is facing, often unknowingly. A Wikipedia entry on Software as a service... read more
4 Tips To Get Stakeholder Buy-In

4 Tips To Get Stakeholder Buy-In

Once you have all of your ducks in a row—your proof, plan, goals, and budget, it is time to get stakeholder buy-in for your plan. Stakeholder buy-in is the act of convincing your boss and other organizational decision makers to change how marketing is being done... read more
How To Develop Forms The Right Way

How To Develop Forms The Right Way

Recently our engineering team had the challenge of essentially rebuilding and re-architecting our form builder. Our previous forms were lacking in a lot of ways and many new features were requested by our users. Thus Captora CaptureForms were born. The fundamental... read more
It’s A Wrap: Marketo Summit 2015

It’s A Wrap: Marketo Summit 2015

Captora is excited to introduce today’s guest blogger Jon Miller. Jon is the former co-founder of Marketo and is advisor to GetScriped and Newscred. Now, Jon is the CEO and Co-Founder of Engagio. Jon has been documenting his journey throughout Marketo Summit. Missed... read more
Miller Time: Marketo Summit Edition

Miller Time: Marketo Summit Edition

Captora is excited to introduce today’s guest blogger Jon Miller. Jon is the former co-founder of Marketo and is advisor to GetScriped and Newscred. Now, Jon is the CEO and Co-Founder of Engagio. Marketo Summit is just a few days away and I couldn’t be more excited!... read more
Are you an “Evil” Marketer?

Are you an “Evil” Marketer?

The digital marketing landscape is as competitive as ever. With so many solutions out there, your buyers don’t know what technology to leverage. The competition is fierce. Want to stay ahead? You need to be smarter and faster. First things first, you need to leverage... read more