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Growth Marketers’ Top Priorities: Survey Recap

In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals. All told, more than... read more

Are You Prepared for the Ideal Growth Marketing Scenario?

There is a reason why there are so many marketing tech companies out there today. It’s because every company encounters the scaling challenge, and every company needs to turn to technology to help them scale. One of the key challenges that marketers trying to scale often find is that the technology they use cannot keep pace with their growth trajectory.

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ToFu Posts

Growth Marketers’ Top Priorities: Survey Recap

In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals. All told, more than... read more

Are You Prepared for the Ideal Growth Marketing Scenario?

There is a reason why there are so many marketing tech companies out there today. It’s because every company encounters the scaling challenge, and every company needs to turn to technology to help them scale. One of the key challenges that marketers trying to scale often find is that the technology they use cannot keep pace with their growth trajectory.

read more

3 Big Questions With B2B Marketing Pro Doug Kessler

Quality not quantity. That will be the mantra of B2B marketing campaigns in 2016, says Doug Kessler, co-founder and creative director at Velocity Partners, a successful B2B-focused marketing agency in the United Kingdom. Kessler started his career at Ogilvy &... read more

Productivity Posts

Survey: How Can Marketers Improve Growth in 2016?

As companies set their sights on 2016, marketing teams will take on even more responsibility for achieving growth. In the SaaS 3.0 era, we are all now “growth marketers” charged with being lead creators and lead qualifiers. At Captora, we want to know how... read more

7 Ways to Create More Content Without Exhaustion

We have a problem. Marketers need to create more content in less time. In fact, 60% of marketers have delayed going to the bathroom to meet a work deadline (Workfront). There also comes a point where leadership will say “no more people”; now marketers need... read more

Metrics Posts

Why Speed Matters in Marketing Reporting

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The behind-the-scenes data is often a dense tome — most often ignored and the source of many a headache. The summary rollup is quiet a different... read more

Technology Posts

What is Next-Generation SaaS, and Why Do You Need It?

Recently, I blogged about how next-generation SaaS companies can transform themselves by optimizing nearly every functional area of the company through its own SaaS offering. Here, I discuss the transformational power of next-generation SaaS technologies. The benefits... read more

SaaS Company Transformation

SaaS adoption has been a transformational experience for a lot of companies and is reasonably well understood and documented. But the biggest transformation of all is what the SaaS company itself is facing, often unknowingly. A Wikipedia entry on Software as a service... read more

How To Develop Forms The Right Way

Recently our engineering team had the challenge of essentially rebuilding and re-architecting our form builder. Our previous forms were lacking in a lot of ways and many new features were requested by our users. Thus Captora CaptureForms were born. The fundamental... read more

CMO Posts

Highlights from Growth Hackers AMA with Paul Albright

Growth marketers of the world, we heard your cries and we’re here to help! We recently partnered with Growth Hackers to bring you a free-for-all Ask Me Anything (AMA) session with Captora CEO Paul Albright. Here are just a few of the great questions he received from... read more

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