Aya Fawzy
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It’s that time of year again! Smelling homemade turkey, making your secret stuffing recipe, gravy, cranberry sauce, and potatoes. Yum! But Thanksgiving requires so much prep and leftovers are usually thrown away. What can you do with your leftover turkey from Thanksgiving to ensure that all that prep wasn’t wasted? Make more dishes out of... Read More  

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Going to the Alter: Sales & Marketing

Aya Fawzy Like many pairings, your sales and marketing teams can often have a complex relationship, But why this rivalry? Marketing believes that salespeople aren’t closing enough deals. Sales believe marketers don’t produce enough leads. Despite this dysfunctional relationship, there is a way to align both teams to ensure success. According to MarketingProfs, companies with aligned sales...

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Sales – Are You Feasting on Great Leads?

David Lehman Without a Killer Marketing Team, It Might Be Another Night at the Drive-Thru For over 16 years, I have asked my marketing counterparts for more leads; good leads, decent leads, any leads, because to stay alive in sales, you have to consume as many leads as you can.  However, the world of sales has changed....

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20 Tweetable Inbound vs Outbound Marketing Stats

Aya Fawzy The buying process has changed. No longer is sales the first contact a buyer has with your company. With so much information out there, your buyers are doing their own research. Traditionally, marketers relied on outbound marketing strategies such as television, print ads, and cold calling, to reach their audience. Now, marketers are turning towards...

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Traffic to your website

LinkedIn Tips and Tricks

Aya Fawzy Is LinkedIn part of your marketing strategy? If not, it should be. Just like Twitter, Facebook, Google+, and other social media websites, LinkedIn is a great way to connect with potential buyers, increase brand awareness, and share announcements. According to Inside View, LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually....

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[Worksheet] How to Create Buyer Personas and Journeys that Work

Dayna Rothman A great exercise that helps frame your content creation is crafting your buyer personas–fictional representations of your buyers, and their journey–the steps your buyers take when making a purchase. By completing these two tasks you can begin to map your content to your sales funnel, so that you have content at every stage of the buyer...

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It’s a Wrap! Dreamforce 2014

Aya Fawzy After a year of anticipation Dreamforce sadly came to an end last week. It was a great 4 days of fun packed sessions, inspiring keynotes, great swag, and lively expo halls. This year, the weather cooperated in our favor! The seating areas, beanbag chairs, ping-pong tables, and more around the expo hall and Dreamforce campus...

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Typewriter What is Your Story

Once Upon a Content–Storytelling In Business

Aya Fawzy Marketers are all about engaging their audience and creating messaging that sticks. But the challenge is that there is an abundance of noise out there, and marketers are having trouble reaching and engaging their audience. Brands need to find a way to capture their audience’s attention and get past the noise. But how might you...

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lots of people writing

5 Steps to Creating a Culture of Content Contribution in Your Organization

Dayna Rothman Content marketing should be an organization-wide initiative. Think about it. Not all of the thought leaders in your organization sit in marketing. Think about what type of expertise can be contributed from your product teams, executive teams, sales, and customer service teams. Content marketers are responsible for building relationships, conveying the story of the business,...

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b2b content

6 Compelling Insights Learned from the 2015 B2B Content Marketing Benchmark, Budgets, and Trend Report

Dayna Rothman It’s that time of the year. The time when content marketers from all over flock to Slideshare to view the best content marketing study of the year—The 5th Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report, put out by Content Marketing Institute and MarketingProfs. This year they surveyed 5,000 marketers in 25 industries and...

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