Dayna Rothman

Sadly, Content Marketing World has come to a close, but it was a fantastic two days with a ton of insights into the future of content marketing and beyond. This year, the conference boasted 2,500 attendees from all over the world, an expo hall bigger than ever, orange food for days, and of course—Kevin Spacey’s... Read More  


Finding the Content Marketing Unicorn: The Marketing Talent Gap

Dayna Rothman My first day at Content Marketing World in Cleveland has come to a close! It has been a great day with tons of enlightening sessions and conversions with some of content marketing’s best and brightest talent. One of the themes that seems prevalent throughout the conference is the topic of the “marketing talent gap”—specifically in...

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content that fuels growth

6 Critical Content Promotion Strategies for Lead Generation

Dayna Rothman Once you have created your content you need to create a content promotion plan. In my opinion, your content is only as good as your promotion, so make sure you have an integrated plan that includes multiple promotion tactics. In order for your content to be effective for lead generation you need a wide reach....

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score views

How to Score Views for Your Infographics

Rita Kreig We are pleased to introduce Rita Kreig, Inbound Marketer at Magoosh as today’s guest blogger. Rita loves all things education, marketing, and community development – be it creating and sharing new content or analyzing metrics. You can follow her on Twitter and Google+.  Pull up your Facebook or Twitter. Now scroll through your feed for about...

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football season

Ready, Set, Content: 5 Similarities between Football and Content Marketing

Aya Fawzy Ready, set, hike! It’s that time of year where tailgating begins, fantasy football starts, and football swag come out of the closet. Everyone is reppin’ their team colors, loyal fans are raving, and Sundays are becoming known as “Sunday Night Football”. An American tradition that has been going on for many years. As a marketer...

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Rock Your Event Presence With Content Marketing

Dayna Rothman For the past month at Captora, we have been furiously getting ready for Exact Target Connections, from September 23-25 in Indianapolis. As I am a content person, a good portion of our strategy at the event is content-centric. From bag drops, to pre-conference content, and content in the booth, we have been wrapping our heads...

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The Ultimate Piece of Content: How to Create a Company “For Dummies®” Book

Alicia Garibaldi We are pleased to introduce Alicia Garibaldi, Content Marketing Manager at Glassdoor. Alicia also recently wrote Employer Branding for Dummies, Glassdoor Special Edition. Alicia has extensive experience in content marketing and high-growth technology companies.  In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and...

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marketers guide to roi

[Ebook] The Modern Marketer’s Guide to Content Marketing ROI

Dayna Rothman In today’s multi-channel, digital marketing world, content marketing is king and queen. While marketers know content marketing is important and are putting more budget behind creating quality content, the scope of its definition continues to expand, and its success becomes harder to measure. Marketing leaders are struggling to access additional budget to support the rising...

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ice bucket challenge featured image

Going Viral: What the Ice Bucket Challenge Can Teach Marketers

Aya Fawzy ALS has received 4 million dollars in donations since #icebucketchallenge #viralmarketing #contentClick To Tweet What’s up with everyone dumping buckets of water on their head? If you have been on social media the past few weeks you have probably seen friends,family, athletes, and more participate in dumping buckets of water on their head as a...

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Marketing Principles You Didn’t Learn in School

Aya Fawzy For those of us who majored in marketing, there is an obvious gap between what we learned in college and what marketing is really all about out there in the professional world. Most marketing classes included topics like marketing strategy, branding, advertising, the 4 Ps, and market research. While these are all interesting topics and...

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