SaaS Company Transformation

SaaS Company Transformation

SaaS adoption has been a transformational experience for a lot of companies and is reasonably well understood and documented. But the biggest transformation of all is what the SaaS company itself is facing, often unknowingly. A Wikipedia entry on Software as a service... read more
4 Tips To Get Stakeholder Buy-In

4 Tips To Get Stakeholder Buy-In

Once you have all of your ducks in a row—your proof, plan, goals, and budget, it is time to get stakeholder buy-in for your plan. Stakeholder buy-in is the act of convincing your boss and other organizational decision makers to change how marketing is being done... read more
How To Develop Forms The Right Way

How To Develop Forms The Right Way

Recently our engineering team had the challenge of essentially rebuilding and re-architecting our form builder. Our previous forms were lacking in a lot of ways and many new features were requested by our users. Thus Captora CaptureForms were born. The fundamental... read more
It’s A Wrap: Marketo Summit 2015

It’s A Wrap: Marketo Summit 2015

Captora is excited to introduce today’s guest blogger Jon Miller. Jon is the former co-founder of Marketo and is advisor to GetScriped and Newscred. Now, Jon is the CEO and Co-Founder of Engagio. Jon has been documenting his journey throughout Marketo Summit. Missed... read more
Miller Time: Marketo Summit Edition

Miller Time: Marketo Summit Edition

Captora is excited to introduce today’s guest blogger Jon Miller. Jon is the former co-founder of Marketo and is advisor to GetScriped and Newscred. Now, Jon is the CEO and Co-Founder of Engagio. Marketo Summit is just a few days away and I couldn’t be more excited!... read more
Are you an “Evil” Marketer?

Are you an “Evil” Marketer?

The digital marketing landscape is as competitive as ever. With so many solutions out there, your buyers don’t know what technology to leverage. The competition is fierce. Want to stay ahead? You need to be smarter and faster. First things first, you need to leverage... read more
Creating Captora 2.0 With AngularJS

Creating Captora 2.0 With AngularJS

Several months ago, the Captora Engineering team made the difficult decision to work on an entirely new version of our UI. Our decision was swayed by the valuable feedback presented by our users and a feeling that we were too constrained by our old UI to implement... read more