Aya Fawzy
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The buying process has changed. No longer is sales the first contact a buyer has with your company. With so much information out there, your buyers are doing their own research. Traditionally, marketers relied on outbound marketing strategies such as television, print ads, and cold calling, to reach their audience. Now, marketers are turning towards... Read More  

Traffic to your website

LinkedIn Tips and Tricks

Aya Fawzy Is LinkedIn part of your marketing strategy? If not, it should be. Just like Twitter, Facebook, Google+, and other social media websites, LinkedIn is a great way to connect with potential buyers, increase brand awareness, and share announcements. According to Inside View, LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually....

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[Worksheet] How to Create Buyer Personas and Journeys that Work

Dayna Rothman A great exercise that helps frame your content creation is crafting your buyer personas–fictional representations of your buyers, and their journey–the steps your buyers take when making a purchase. By completing these two tasks you can begin to map your content to your sales funnel, so that you have content at every stage of the buyer...

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It’s a Wrap! Dreamforce 2014

Aya Fawzy After a year of anticipation Dreamforce sadly came to an end last week. It was a great 4 days of fun packed sessions, inspiring keynotes, great swag, and lively expo halls. This year, the weather cooperated in our favor! The seating areas, beanbag chairs, ping-pong tables, and more around the expo hall and Dreamforce campus...

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Typewriter What is Your Story

Once Upon a Content–Storytelling In Business

Aya Fawzy Marketers are all about engaging their audience and creating messaging that sticks. But the challenge is that there is an abundance of noise out there, and marketers are having trouble reaching and engaging their audience. Brands need to find a way to capture their audience’s attention and get past the noise. But how might you...

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lots of people writing

5 Steps to Creating a Culture of Content Contribution in Your Organization

Dayna Rothman Content marketing should be an organization-wide initiative. Think about it. Not all of the thought leaders in your organization sit in marketing. Think about what type of expertise can be contributed from your product teams, executive teams, sales, and customer service teams. Content marketers are responsible for building relationships, conveying the story of the business,...

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b2b content

6 Compelling Insights Learned from the 2015 B2B Content Marketing Benchmark, Budgets, and Trend Report

Dayna Rothman It’s that time of the year. The time when content marketers from all over flock to Slideshare to view the best content marketing study of the year—The 5th Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report, put out by Content Marketing Institute and MarketingProfs. This year they surveyed 5,000 marketers in 25 industries and...

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20 Tweetable Content Marketing Stats Every Marketer Should Know

Aya Fawzy Content marketing has become a buzzword in modern marketing. Yet, many companies are struggling with creating a successful content strategy. If you are still debating whether content marketing is here to stay or if you should incorporate content marketing into your strategy, these handy stats should help show you the importance, challenges, and must-knows about...

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Content Generation for the Reluctant Writer in 5 Steps

Soumya Ravikrishnan “You should write a blog”. I rolled my eyes. He acted like I had no eyes and continued, “It is company policy. All employees should contribute to our blog. After all we are in the business of content marketing”. I sighed. He looked firm. My sigh got deeper. There was no escaping this time. I...

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content audit

The Content Audit: You May Already Have All You Need to Start Leveraging Content Marketing

Sally Lee We are excited to introduce today’s guest blogger Sally Lee. Sally is VP of Content and Social Strategy for KCM PR, a PR and marketing firm with offices in Baltimore, Denver, and Berkeley. Sally has lead efforts at global consumer packaged goods companies such as Nestle and Clorox, as well as major tech players such...

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