Aya Fawzy

One of the main challenges modern marketers are facing is getting the right content, to the right person, at the right time. In fact, according to Demand Gen Report’s Lead Nurturing Benchmarking Study, 66% of B2B marketers are challenged with developing targeted content by buyer interest and stage in the sales funnel. This can be time consuming... Read More  

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Top 5 Demand Generation: New Year’s Resolutions

Jeri-Lynn Imperial The new year offers individuals a natural opportunity for a fresh start, to reset with a chance to build a “better” version of themselves.  It clearly is a desirable feat – at least that’s why close to half of American’s take the time to set New Year’s Resolutions. Year after year, the same few resolutions...

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[Infographic] 5 Ways To Reign Over Your Content Marketing

Aya Fawzy As content marketers, we know about the abundance of information out there. When creating content you want to be heard passed the noise and want your content to be both engaging and relevant . But unfortunately many content marketers aren’t achieving optimal results when pushing out their content. In this infographic, we will examine how to get passed...

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Building an Effective Content Ecosystem to Fuel Growth Marketing

Tapas Majumdar Do you believe that content marketing is here to stay? I do. Do you see it assuming ever-greater importance in B2B Marketers’ strategy? I do. According to Content Marketing Institute’s 2014 report, 93% of B2B marketers use content marketing. However, many companies are struggling to create a sustainable content ecosystem that ensures success. In fact,...

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Digital Marketing 2015 Predictions

10 Digital Marketing Predictions for 2015

Paul Albright 2015 is positioned to be an amazing year for digital marketing – with search, advertising and social channels continuing to rapidly evolve! Marketers are under pressure to drive pipeline growth, but struggle to figure out where to invest. The end game has been wasting tons of time on campaigns that turn out to be a...

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To Gate or Not to Gate?

Aya Fawzy There are many varying opinions on whether or not you should put a form in front of your content (gating). There are certainly pros and cons to each option. Pros: With gating, you can collect valuable lead information so you can score, nurture, and send engaged prospects to sales. Cons: By putting a form in...

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[Infographic] 22 Unique Ways To Create Compelling Content

Aya Fawzy We know creating great content can be a complicated. Where do you get your ideas? What topic should you write about? What will engage your audience? Our friends from Copyblogger created an infographic that shows how to repurpose existing content, get more bang for your buck, and reach new audiences in the process. Let’s take...

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Social Media Promotion Guide

Aya Fawzy Oh the power of social media! Social media is critical for marketing success. According to Hubspot, 21% of marketers say that social media has become more important to their company over the past 6 months. Marketers have a great opportunity to leverage social media to reach potential buyers. You should be promoting your content on your...

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Content Creation: Who Should Write Your Content?

Aya Fawzy You can have the best content strategy around, but you need to be able to get into the nitty gritty process of writing and creating that content so you can put that strategy to work. First, you need to decide who will write your content? There are many different ways that you can get your...

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[Infographic] Content Marketers: Quit Selling Like It’s 2004

Dayna Rothman As content marketers, we know that creating and serving up mass amounts of content doesn’t guarantee sales or customer engagement. Not all content is created equal and not all content resonates with your desired audience. To be heard through the noise, your content must be relevant and engaging. But unfortunately many marketers are missing the...

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