Aya Fawzy

There are many varying opinions on whether or not you should put a form in front of your content (gating). There are certainly pros and cons to each option. Pros: With gating, you can collect valuable lead information so you can score, nurture, and send engaged prospects to sales. Cons: By putting a form in... Read More  

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[Infographic] 22 Unique Ways To Create Compelling Content

Aya Fawzy We know creating great content can be a complicated. Where do you get your ideas? What topic should you write about? What will engage your audience? Our friends from Copyblogger created an infographic that shows how to repurpose existing content, get more bang for your buck, and reach new audiences in the process. Let’s take...

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Social Media Promotion Guide

Aya Fawzy Oh the power of social media! Social media is critical for marketing success. According to Hubspot, 21% of marketers say that social media has become more important to their company over the past 6 months. Marketers have a great opportunity to leverage social media to reach potential buyers. You should be promoting your content on your...

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Content Creation: Who Should Write Your Content?

Aya Fawzy You can have the best content strategy around, but you need to be able to get into the nitty gritty process of writing and creating that content so you can put that strategy to work. First, you need to decide who will write your content? There are many different ways that you can get your...

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[Infographic] Content Marketers: Quit Selling Like It’s 2004

Dayna Rothman As content marketers, we know that creating and serving up mass amounts of content doesn’t guarantee sales or customer engagement. Not all content is created equal and not all content resonates with your desired audience. To be heard through the noise, your content must be relevant and engaging. But unfortunately many marketers are missing the...

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Gobble Gobble: Repurposing Your Content

Aya Fawzy It’s that time of year again! Smelling homemade turkey, making your secret stuffing recipe, gravy, cranberry sauce, and potatoes. Yum! But Thanksgiving requires so much prep and leftovers are usually thrown away. What can you do with your leftover turkey from Thanksgiving to ensure that all that prep wasn’t wasted? Make more dishes out of...

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Going to the Alter: Sales & Marketing

Aya Fawzy Like many pairings, your sales and marketing teams can often have a complex relationship, But why this rivalry? Marketing believes that salespeople aren’t closing enough deals. Sales believe marketers don’t produce enough leads. Despite this dysfunctional relationship, there is a way to align both teams to ensure success. According to MarketingProfs, companies with aligned sales...

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Sales – Are You Feasting on Great Leads?

David Lehman Without a Killer Marketing Team, It Might Be Another Night at the Drive-Thru For over 16 years, I have asked my marketing counterparts for more leads; good leads, decent leads, any leads, because to stay alive in sales, you have to consume as many leads as you can.  However, the world of sales has changed....

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20 Tweetable Inbound vs Outbound Marketing Stats

Aya Fawzy The buying process has changed. No longer is sales the first contact a buyer has with your company. With so much information out there, your buyers are doing their own research. Traditionally, marketers relied on outbound marketing strategies such as television, print ads, and cold calling, to reach their audience. Now, marketers are turning towards...

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LinkedIn Tips and Tricks

Aya Fawzy Is LinkedIn part of your marketing strategy? If not, it should be. Just like Twitter, Facebook, Google+, and other social media websites, LinkedIn is a great way to connect with potential buyers, increase brand awareness, and share announcements. According to Inside View, LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually....

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